Technology keeps changing rapidly. The days of running a serious stream with a cheap microphone and a set of Walmart headphones are long over, and so will soon end the era of classic stereo-format sound. Because of how the user experience evolves, and the tools that follow that evolution, it is only a matter of time before Dolby Atmos™ becomes the absolute standard of a professional content creator’s platform.
The immersive experience in a literal depiction stands for drowning in the sound, which is only by a fingernail’s length an exaggeration. Those who have had the opportunity to sit on the producer’s chair in the Dolby Atmos™-certified control room ultimately have their perception of music changed beyond their expectations. Not only do the crystal-clear layers of sound come into focus from every side and in many volumes, but the space between them allows endless opportunities for sound positioning during the recording process, let alone the possibilities with mixing and mastering. It is another universe, almost incomparable to stereo.
How and why to use Dolby Atmos™ for content creation?
1. Enhanced user experience
Right as it ought to be, the customer is in the first place. If you can provide your loyal fans or followers a new dimension of consuming your content, not only would they be grateful for innovating and improved experience, but they would create a buzz. In Binaural format (Dolby Atmos™ for headphones), encounter with realistic sound elements becomes indistinguishable from reality.
2. Better return on investment in the shape of royalties
As portrayed by Yahoo Finance: ‘Using Dolby Atmos could lead to higher royalty payments than if they used more conventional means. Furthermore, it is believed that artists will benefit from the increased weighting for using Dolby Atmos even if the Spatial Audio benefits aren’t actively listened to by users.’ And indeed, we’ve seen the royalties increase anywhere between 20 and 50 percent with the masters delivered in Dolby Atmos format.
3. Less competition
Stand out from those working in home studios. Not that we have anything against them—quite the contrary, Longplay Studio Zagreb had originated from a setup no different than today’s basic home studio—but those days are long gone. Not everyone can follow the new standard proposed by Dolby Atmos because it asks for a completely different way of thinking.
To grab the full attention of your audience, you have to be the pioneer. With enough creative thinking and dedication, the final results we dare promise to deliver are incomparably more appealing and alluring than any low-budget improvisation.
4. More options, more creativity
No one knows how deep the rabbit hole goes. With stereo, the rules have already been established, while immersive sound offers innumerate variables and none is either wrong or right until approved or disapproved by the listener. Dolby Atmos is more than a surround sound system. It is a look into the future.
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